The Truth About "Light" Cigarettes
"Trucks" Television Ad Description
The ad shows two tanker trucks racing through a tunnel toward a women standing in the road at the other end.
Voiceover:
This truck represents a regular cigarette.
And here's you.
This truck represents a light cigarette.
Here's you again.
See any difference? Neither can we. According to the National Cancer Institute, smokers who switch to lights can inhale the same amount of tars and toxins as regulars.
We just thought you should know . . .
While there's time to stop.
Text on screen:
Light or regular. Both deadly.
For information and help, contact
The National Cancer Institute Smoking Quitline
1-800-QUITNOW
www.smokefree.gov
